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Ready for Change?
An Article by
Deb
On your mark, get set, ready...
Go! These are the directives that we have heard
for years in our quest to win. There are many
individuals and organizations that are so intent
on making changes so they can get ahead in the
game yet in their quest to win, they lose sight
of planning and readiness for change and often
make preventable false starts. The major disadvantage
these people have when false starts take place
is they don't have an official or referee shooting
off a gun or blowing a whistle to get their
attention to stop, evaluate, and restart - they
essentially, have no check and measurement.
Instead, these folks keep running toward a goal
in a way that will unknowingly contaminate their
outcome. Change efforts are typically pursued
to either stabilize a situation, progress a
situation, or just to simply survive. Whatever
the reason, there is usually a lot at stake.
Being that so much is likely to be riding on
this change, it is important to assess your
state of readiness for this change and define
a pace that will help to manage the initiative
for favorable outcomes. Whether you are a sales
professional, guiding prospects through a process,
or a leader, it often comes down to managing
the change as it relates to human capital.
Equate this with a bunch of bananas.
Really. Let's say an organizational leader picked
a bunch of green bananas from a tree. Let's
say this very same leader picked the bunch because
s/he was simply hungry. In looking at the bananas
s/he realized that they were green. S/he was
ready but they were not. She could proceed but
the bananas wouldn't taste as good as if they
would if s/he waited, and more importantly,
they wouldn't offer this leader the energy s/he
needed.
When my daughter was four years
old she asked me why bananas always wear jackets.
Sarah expressed herself as though she had complete
confidence that I would have an answer for her.
Together, we examined the banana peeled. It
was yellow, thick skinned, picked off a tree,
and bruised. Unpeeled, the banana was white,
soft, sweet, and bruised, but the bruise was
much smaller than what the skin had indicated.
We asked some 'what' questions. Deb's addendum:
bananas are delicate and need to be handled
with care to provide it an opportunity to reach
optimal state as a source of energy.
Let's say senior management of
an organization has been meeting for months
regarding reengineering efforts. Their discussions
have led them to the point of action. They have
a company communications meeting to tell everyone
that there will be some major changes occurring
shortly. The presentation at the meeting may
go something like this: "We on the management
team have been doing a lot of work behind the
scenes. We have been redesigning the way we
will do business in the future. In this redesign,
many of you will be finding yourselves doing
different things. We are convinced that this
is something we need to do. You don't need to
know anymore than what we have already told
you. We'll inform you of the specifics within
the next week. We anticipate the changes to
be in place within the next 30 days.
Continuing with the metaphor,
think about a bunch of bananas as an organization's
staff. Senior management knocks the bananas
off their branch and the bananas are green.
The skin is really thick and hard. Not much
of its environment will get through. Correlate
this tough skin to the attitudes of employees
when they are knocked off their foundation and
are told they need to participate in change.
Well, just as we wait for the bananas to turn
yellow before we take action and eat it, the
management must wait for the employees to be
ready for change. Instead, many organizational
leaders are charging them to change, to "just
do it", and to do things differently with minimum
awareness and understanding of the big picture.
Not to mention the lack of assessing the current
competencies to make the change happen successfully.
The news is no matter how much we tell a banana
to turn yellow; it will only turn when it is
ready. They can only be a source of energy when
they are ready.
Organizations need to find a better
way to foster the attitudes of readiness before
they can rightfully expect the employees to
enthusiastically act and participate in change.
Promoting your organization to
this level will likely take a full human capital
assessment of skills and knowledge necessary
to adapt to the change. It will take training;
supportive organizational systems, and then
some.
Adapted from James Prochaska
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Stages
of Change:
Getting Ready
- Pre-Contemplation:
This is a latent
phase. Not yet thinking about making
a change; yet to see the need for change;
and in some cases, in denial that change
is necessary. Have no plan to change...
others can change. Stage of resistance.
Can progress
- Contemplation:
This phase is developing
awareness. The person or group
is beginning to think that perhaps there
is some validity to this change request.
Beginning to think that change might
be a good idea. Struggles to see causes
and solutions yet believe change is
necessary. A very anxious stage.
- Preparation:
At this point, understanding
of the need and of the how the change
can occur. Environment fostering the
confidence to plan for action. Deepened
understanding of the desired change
influences the readiness to commit to
the change.
- Action:
People are overtly
modifying their actions, thoughts,
and the way they are performing. They
are making the move toward the new state.
This stage takes the most commitment.
- Maintenance:
Takes incessant commitment and reinforcement.
Can take 6 months or ongoing. This stage
may never end. This phase addresses
evaluation of action and helps to determine
if the change goal may need to be redefined
or maintained. The leaders play a large
role here.
- Termination:
This really is the
achievement of the change. Conversion
of apprehension and hesitation to full
"enrollment" in the change
effort is achieved. In organizations,
this may mean constant reevaluation.
This phase could be equated with the
degree to which the effort and concentration
of the individuals has now graduated
to being second nature. They have acclimated
themselves to this new way of working
with change.
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Leaders need to communicate to
the employees while they are still 'safely'
attached to their comfort zone. This makes a
difference and enables the group to listen.
They are most vulnerable at the point of pre-contemplation
and contemplation. So the leaders need to recognize
that although they themselves are ready for
action, they may need to exercise patience,
(a true virtue of any great leader). People
need to be introduced to new ideas at a pace
that is comfortable and non-threatening. If
an organization communicates clearly and patiently,
they are improving the environment for the employees'
readiness for change to ripen. Leadership needs
to foster an environment that will promote readiness.
Lack of doing this often leads to retention
issues.
At the action stage, when people
are ready to approach the change, it behooves
the organization to be responsive to this crucial
turning point. If leadership action is delayed
without communicating to personnel the what,
when, and why to generate awareness & understanding,
the ready to act mindset in this group can easily
and quickly decrease and deflate. You know what
happens to a banana when it isn't accessed at
its ready state... it rots; it turns on you;
it may even find itself in an oven being baked
into bread. It changes its form, yet it had
more energy for you in its fresh ripe state.
The skin can only maintain the state of readiness
for so long. Being ready for change is an exciting
accomplishment that takes time to reach. The
stages of change occur for all of us, individually
and organizationally.
This article is simply answering
in part the question "Why do people and/ or
organizations resist change". As illustrated
in the banana metaphor, the very nature of the
world and of humans is to change at a pace that
is right. Resistance is due to the pre-maturity
of leaders expecting action from the rest of
the organization. If leaders take the time to
understand where people's resistance is coming
from and they account for that when they introduce
the change, they can help the rest of the organization
adjust and understand the focus of the new direction.
It is almost like creating a green house environment
to promote readiness and ripeness. Working with
a leadership coach and with an objective facilitator
can help to generate this environment and confident
sense of readiness.
When the stages of readiness are
honored and attended to, individuals and organizations
will find themselves soaring further beyond
than ever before. Being ready for change as
an organization is an all-inclusive team of
people on the starting block that are ready
to take the action as a complete unit. Now you're
ready. Now you are set. Now you can GO!
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